After the first year of college sports' name, image and likeness era, football and men's basketball still claim the throne for the number of deals and average compensation, and social media remains the most popular way to get that NIL money.
The total amount spent was about $917 million, NIL platform Opendorse estimated.
An average football deal comes out to nearly $3,400 on two platforms. And while softball and women's basketball generally landed in the top five overall, when you subtract football, women's sports are getting more deals than men's sports, Opendorse said. Female gymnasts make big bucks, too: about $7,000 on average per deal, according to NIL platform INFLCR.